COPYWRITER | CREATIVE STRATEGIST
Gregory got his start in design at a boutique agency run by ex-Ogilvy veterans. From day one they instilled in him a love of agency life and all its intricate pieces, particularly those that held it all together. It wasn’t long before he realised that design in itself was not enough to produce the kind of all-encompassing perspective that he craved.
So Gregory began experimenting with copy, and found that when all was said and done it wasn’t grand artwork or flashy graphics that carried a concept, but the thousand tiny pieces of copy in-between. A note here, a speech there – the right words, in the right place, at the right time, could motivate a client or move even the most jaded audience to their feet.
It was intricate, subtle, yet powerful in a way that few can truly appreciate. So here Gregory is, three years later, still enthralled by the same 26 characters and a little closer to figuring out how they’ll let him change the world, or even just your mind.
LinkedIn: Gregory Walker