top of page





Pieter Goiris is the co-founder and Chairman of Boondoggle, a full-service marketing and communications agency in Belgium. He has a Master Degree in Organizational Psychology from the KU Leuven.


While holding this position, Pieter grew Boondoggle towards a leading advertising and communications agency with offices in Leuven and Amsterdam. Boondoggle joined the Havas Group in 2012 and currently has a team of about 115 people, with a revenue exceeding 12 Mio Euro. Boondoggle won over 12 Lions in Cannes and can be considered one of the most creative agencies in continental Europe.


Currently Pieter is starting up an exiting new venture together with Havas Johannesburg, in Cape Town, South Africa. He is also a board member in several organizations that support the development of the marketing and communications industry, such the Association of Communication Companies (ACC) of which he is President.


Next to the professional communications industry, Pieter is also president of the board of two leading organizations in the Belgian music industry, being Poppunt in Brussels ( and the concert venue Het Depot in Leuven (


Together with some friends, Pieter has also developed a creative real estate project in the oldest brewery of Stella Artois. This ‘creative minds’ project became the heart of creativity in Leuven. (



More info on Boondoggle:



bottom of page